CRM Solutions

Customer Relationship Management (CRM) is a business strategy that stresses the importance of maintaining good relationships with customers in driving growth and profitability. One essential part of this customer-centric strategy is presenting a unified face to the customer and providing a seamless customer experience. CRM software can help businesses improve customer relationships by synchronizing customer communications among various business units and touch points, including sales, marketing and customer service. Companies use CRM tools to track, automate, analyze and optimize customer interactions throughout the customer lifecycle. At the core of each of these tools is a CRM database that contains contact information and interaction history for each customer.

By providing greater visibility into sales, marketing and customer service processes, CRM technology can help businesses optimize customer communications, shorten sales cycles, and improve customer retention. By providing a single storehouse for customer data, CRM systems can help companies better understand and address the needs of their customers, thus increasing customer satisfaction. Finally, CRM technology helps automate certain tasks and can therefore increase operational efficiency and free up employees to focus on customer interactions.

Ideatech has great capabilities in customizing readily available CRM solutions like SugarCRM, SplendidCRM, Zoho CRM etc, be it built on Java, .NET or PHP platforms. We have the capability to build solutions leveraging available frameworks and targetting small business companies our own custom CRM solution.